About us

Culture and Values

RedBull’s Inclusive Culture

Culture forms the foundation of the RedBull business from the way we build relationships with customers, to the people we recruit to join the team. Every employee is introduced to the RedBull culture from the first step in the recruitment process and we regularly check in with our employees about how we are doing against these values. We pride ourselves on being a relationship based business and meeting the needs of our customers through our values.

Safety

We implement best practices to ensure that everybody goes home safely each day.

Leadership

Our clear vision guides our direction and actions.

Customer

We understand customer needs and exceed expectations.

Brand

We are proud of our brand and act with integrity.

Relationships

We build strong relationships internally and externally.

People

We value individuals, provide support and are inclusive.

Communication

We keep people informed and value feedback.