About us

Culture and Values

RedBull’s Inclusive Culture

Culture forms the foundation of the RedBull business from the way we build relationships with customers, to the people we recruit to join the team. Every employee is introduced to the RedBull culture from the first step in the recruitment process and we regularly check in with our employees about how we are doing against these values. We pride ourselves on being a relationship based business and meeting the needs of our customers through our values.


We implement best practices to ensure that everybody goes home safely each day.


Our clear vision guides our direction and actions.


We understand customer needs and exceed expectations.


We are proud of our brand and act with integrity.


We build strong relationships internally and externally.


We value individuals, provide support and are inclusive.


We keep people informed and value feedback.